GUEST ASSIMILATION SYSTEM (Designed for Fairhope, Daphne, Spanish Fort, Silverhill) 1. CULTURE FIRST: The Hospitality Philosophy Before systems, define this: “We notice people. We remember people. We move toward people.” Train your team that: Southern hospitality is expected here. Guests should never feel anonymous. But they should also never feel pressured. The win is not attendance. The win is a relationship. 2. THE 6-STEP ASSIMILATION PATHWAY STEP 1: PREPARE THE ENVIRONMENT (Before They Arrive) A. Online Presence (Critical in Eastern Shore culture) Most guests will: Google you Check Instagram/Facebook Watch 1–2 sermon clips So ensure: Clear “Plan Your Visit” page Pictures of real people (not stock photos) Clear service times Kids info prominent What to expect (dress, length, style) Eastern Shore guests want: To know if you’re traditional or modern To know what you believe To know if their kids will be safe STEP 2: THE SUNDAY EXPERIENCE (First Impression) A. Parking Lot T...
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